Blog
Notes from building it
Mostly about the unglamorous decisions — what the agent reads, what it refuses to say, and the small rules that decide whether a business leaves it switched on.
4 min read
Your website is already the knowledge base
Most chat tools ask you to retype your business into a form. Everything they want is already on the site the visitor is standing on.
Read it3 min read
Your edits should outlive the crawler
If a re-read of your website can silently overwrite a correction you made, you stop making corrections. So it can't.
Read it5 min read
A chat agent that can't invent your phone number
Your website carries text you didn't write — reviews, comments, embedded widgets. All of it reaches the agent. Here's what stops it mattering.
Read it